CITI wanted to get it members excited about the holidays and redeem their points by shopping for family members and friends. Everyone likes receiving and unwrapping gifts. An interactive direct mail piece and landing page was created to engage its members in an experience like never before. The direct mail piece had pulled down tabs that reveal redemption suggestions and that same interaction was carried over to a landing page with that allowed members to scratch the box to reveal a surprise.
DIRECT MAIL - INSIDE SPREAD
EMAIL
WEB BANNER
LANDING PAGE
AUGMENTED REALITY CONCEPT - Created a cute puppy to help CITI members choose gifts for family and friends. Download app and hover over items and watch puppy come to life and run a muck through the catalog.
